Human Interactions


Hey there,

In Today’s Tip, I want to introduce you to the concept of “Human Interactions.”

The better you understand how people think and what motivates them, the easier you will have to deal with any situation or opportunity that comes up.

To be more Street Smart its important that you understand some philosophy so that you know what Pathos, Logos and Ethos are & how they work.

These rhetorical “modes for persuasion” were coined by the ancient Greek Philosopher, Aristotle

They are means of persuading others to believe a particular point of view. They are used in advertising to sway the audience and by politicians to get votes.

  • Pathos, logos and ethos can also be described as the “three elements of human interactions”, and the better you understand all of them the better you’ll understand the human mindset and how you can always have the advantage in any situation.

This is a key pillar to having a Street Smart Mindset. Understanding how people act & react to different situations will place you above 95% of people you are competing with and give you the self-confidence in having the ability to predict outcomes in various situations.

We’ll go deeper into how you can become an expert persuader later on in the course.

  • Ethos – Credibility
    Express yourself strongly, Authority figure (No mumble jumble, No carelessness)
    Example you’ve probably heard many times: “70% of Dentists recommend.”
    “Doctors all over the world recommend this type of treatment.”
  • Pathos – Sentimentality
    Create emotion in the listener (Emotional examples)
    You’ve seen the Fundraising drives for Disaster victims, St. Jude hospital, abandoned pets, and poor children in Africa.

Here are some examples used in advertising.
“Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!”

MLM or Online Income Opportunity seller: “You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?”

“You should consider another route if you leave later. I heard that that street is far more dangerous and ominous at night than during the daytime.”

  • Logos – Common Sense
    Show Logical facts, and prove stuff With facts & data
    Where would CNBC be without all those fancy charts & graphs?
    Example is when a stock crashes, they pull out the graphs & charts and convince people that this is an awesome “Buying Opportunity.”

“The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.”


I got this from one of my students today and wanted to share it with you. 

Her new Mantra.

I am learning.

To walk away from anything and anyone that doesn’t help me grow.

I am learning.
That deciding to end something prematurely instead of fighting to the end doesn’t make me weak.

I am learning.
That sometimes I have to think of myself first instead of loving blindly and waiting hopelessly for someone else to first.

I am learning.
To accept the finality of ‘goodbye’ and how to see the opportunity in it.

I hope you’re learning, too.


You’re only one idea away from what you want, whether that’s freedom, money, lifestyle, etc. You only need one idea that works well to change your life.

Got any Great Ideas???

Carpe Diem,
Mark Armstrong